Led the end-to-end rebrand of Thrive, evolving it from a fast-shipping Web3 startup into a sharper, more cohesive Proof-of-Value brand with a clear narrative, scalable design system, and product-marketing alignment.

Read the full blog post for a deeper look at the strategy, positioning decisions, visual language, and how the new system translates across product, ecosystem campaigns, and token launch readiness.

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